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Fragrant Brands
Companies are focusing on the sense of smell in their marketing: fragrances are intended to bind customers to the brand.
03.07.2025
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Thomas Südhof: Many small Steps to the Nobel Prize
Thomas Südhof discovered important synaptic proteins. For this, he was awarded the Nobel Prize in Medicine.
03.12.2013
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Alcmaeon: Pioneer of experimental Brain Research
The ancient philosopher Alcmaeon of Croton founded scientific brain research.
28.01.2014
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Aristotle: The Brain as a cooling System
Despite numerous errors, Aristotle's views influenced the history of brain research.
29.01.2014
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Galen: The Brain as the Central Organ
The Greek anatomist Galen recognizes the brain as the central organ of thought and sensation.
29.01.2014
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Konrad Lorenz: Behavioral scientist and father of geese
Lorenz, the “father of geese”: influenced behavioral biology, received the Nobel Prize, supported Nazi ideology
21.08.2014
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- Diseases
- Alzheimer's disease
Dementia worry: The Bogeyman of old Age
The fear of developing dementia oneself is widespread.
11.11.2025
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Herophilus and Erasistratus: Discoverers of the Nerves
Herophil of Chalcedon and Erasistratus were a pair of researchers who succeeded in discovering the nerves.
18.09.2014
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- Verlernen
Extinction or the Art of Learning to Unlearn
Sometimes old behavioral patterns or routines that have been practiced wrong need a course correction: But unlearning is more difficult.
23.09.2014
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John O’Keefe and the Moser Couple: Place Cells
The discoverers of orientation cells was awarded the Nobel Prize in Medicine in 2014.
31.10.2014
