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- Percipience
- Smell & Taste
Fragrant Brands
Companies are focusing on the sense of smell in their marketing: fragrances are intended to bind customers to the brand.
03.07.2025
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- Grundlagen
- Anatomy
The Temporal Lobe
The lateral lobe of the cortex is responsible for tasks such as hearing, speaking, memory – and several others.
28.11.2025
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- Glossary
Paralimbic cortex
Collective term for all areas of the brain that are closely connected to the limbic system. Anatomically, the orbitofrontal cortex, cingulate gyrus, and insula belong to the paralimbic system, which plays a crucial role in mediating intense emotions. This is particularly true for feelings of fear. Neurologists often find abnormalities in the paralimbic system in the brains of psychopaths.
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- Grundlagen
- Anatomy
The Epithalamus
Probably not the seat of the soul after all: the pineal gland in the epithalamus.
09.10.2025
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- Grundlagen
- Anatomy
The Hippocampus
The hippocampus is crucial for the formation of new memory content.
23.08.2011
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- Glossary
Cingulate gyrus
The cingulate gyrus is an important part of the limbic system in the cerebrum. This strip of cortex runs medially in the cerebrum, directly above the corpus callosum. Among other things, it is involved in emotions and memory. Through its connections to limbic and autonomic centers, it can also influence autonomic responses (e.g., heart rate, blood pressure). The anterior (front) region in particular is also associated with attention, motivation, error monitoring, and emotion regulation.
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- Glossary
Anterior nuclei
This anterior, or front, core group of the thalamus maintains fiber connections with limbic areas, especially the hippocampus and the cingulate gyrus. It is considered an important hub of the limbic system.
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- Glossary
Periaqueductal gray
A core area in the brain stem that is involved in defensive behavior and fear and flight reflexes via close connections to the limbic system. It also plays an important role in pain suppression by regulating signals from the spinal cord to the brain. It is considered an endogenous pain control system and is an important target for medication.
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- Grundlagen
- Anatomy
The Septum
The core areas of the septum are located at the interface between the hypothalamus and hippocampus.
09.10.2025
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- Grundlagen
- Anatomy
The Mesencephalon
Important neurotransmitters, an astonishing array of colors, and a water pipe – that's the midbrain.
20.09.2025
