- Glossary
Misattribution
Mismatch refers to an incorrect attribution of cause, for example between physical experience and cognitive evaluation. In an experiment conducted by Dutton and Aron (1974), male subjects were placed in a risky situation, which caused intense physical arousal. At the end of the experiment, the men were interviewed by an attractive woman. Two-thirds of the test subjects later called the woman – they had misattributed their arousal caused by the risk to romantic feelings.
