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- Percipience
- Smell & Taste
Fragrant Brands
Companies are focusing on the sense of smell in their marketing: fragrances are intended to bind customers to the brand.
03.07.2025
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- Grundlagen
- Anatomy
The Cingulate Gyrus
When paying attention, experiencing pain, or feeling emotions, the cingulate gyrus on the inside of the cortex becomes active.
22.09.2023
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- Grundlagen
- Anatomy
The Cortex
The brain's control center, seat of perception, consciousness, and behavior
20.09.2025
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- Krankheiten
- Alzheimer's disease
“It's nerve-wracking”
Care at home or in a nursing home? For some dementia patients, shared accommodation can also be an alternative.
20.09.2013
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- Grundlagen
- Anatomy
The Basal Ganglia
Whenever we perform a deliberate movement, core areas deep within the brain are involved.
23.08.2011
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- Discover
- Milestones
John O’Keefe and the Moser Couple: Place Cells
The discoverers of orientation cells was awarded the Nobel Prize in Medicine in 2014.
31.10.2014
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- Discover
- Milestones
Minds and Ideas
Science is made by people – people with histories, dreams, and mistakes.
26.09.2012
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- Percipience
- Hearing
Ringing in the ears
Tinnitus: The annoying whistling and buzzing does not originate in the ear, but in the brain.
28.10.2025
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- Grundlagen
- Communication in the Brain
Neurotransmitters: Messenger Molecules in the Brain
“Happy hormone” & Co.: Without neurotransmitters, nerve cells would not be able to communicate.
05.08.2025
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- Thinking
- Emotions
What are Emotions?
What we feel shapes our emotional life – and helps us react correctly and quickly.
11.09.2025
